Success story of Sanders who started KFC at age of 65 yr.
Harland Sanders was born September 9, 1890 near
Henryville, Indiana. His father Wilbur David was a mild and affectionate
man who tried to make a living as a farmer on the 80 acres of land that
he owned, but after a fall he broke his leg and had to give up his
profession. He worked as a butcher in Henryville for the next two years.
One summer afternoon in 1895, he came home with a fever and died later
that day.
Sanders’ mother obtained work in a tomato-canning factory. Young
Harland had to take care of his three-year-old brother and baby sister
and the young Harland was required to look after and cook for his
siblings.He picked up the art of cooking very quickly and mastered many
dishes by the age of 7.
Sanders dropped out of school when he was 13.
He went to live and work on a nearby farm for $2 a month. He then took a
job painting horse carriages in Indianapolis. When he was 14 he moved
to southern Indiana to work as a farmhand for two years. In 1906, with
his mother’s approval, he left home to live with his uncle in New
Albany, Indiana. His uncle worked for the street car company and got
Sanders a job as a conductor.
Sanders married Josephine King in 1909 and started a
family, but after his boss fired him for insubordination while he was on
a trip, Josephine stopped writing him letters. He then learned that
Josephine had left him, given away all their furniture and household
goods, and taken the children back to her parents’ home. Josephine’s
brother wrote Sanders a letter saying, “She had no business marrying a
no-good fellow like you who can’t hold a job.”
In 1909 Sanders found work with the Norfolk and
Western Railway. He then found work as a fireman on the Illinois Central
Railroad, and he and his family moved to Jackson, Tennessee. Meanwhile,
Sanders studied law by correspondence at night through the La Salle
Extension University. Sanders lost his job at Illinois after brawling
with a work colleague. After a while, Sanders began to practice law in
Little Rock for three years, and he earned enough fees for his family to
move with him. His legal career ended after he got engaged in a
courtroom brawl with his own client.
After that, Sanders moved back with his mother in
Henryville, and went to work as a labourer on the Pennsylvania Railroad.
In 1916, the family moved to Jeffersonville, where Sanders got a job
selling life insurance for the Prudential Life Insurance Company.
Sanders was eventually fired for insubordination. He moved to Louisville
and got a salesman job with Mutual Benefit Life of New Jersey.
In 1920, Sanders established a ferry boat company,
which operated a river boat between Jeffersonville and Louisville. The
ferry was an instant success. He then got a job as secretary at the
Columbus, Indiana Chamber of Commerce. He admitted to not being very
good at the job, and resigned after less than a year. Sanders cashed in
his ferry boat company shares for $ 22,000 and used the money to
establish a company manufacturing acetylene lamps. The venture failed
after Delco introduced an electric lamp that they sold on credit.
Sanders moved to Winchester, Kentucky, to work as a
salesman for the Michelin Tyre Company. In 1924, Michelin closed their
tyre factory, and Sanders lost his job. In 1924, by chance, he met the
state manager for Standard Oil, who asked him to run a service station
in Nicholasville. In 1930, the station closed as a result of the Great
Depression.
In 1930, the Shell Oil Company offered Sanders a
service station in Corbin,Kentucky rent free, whereby he paid them a
percentage of sales. Sanders
began to cook chicken dishes and other meals such as country ham and
steaks for customers. Since he did not have a restaurant, he served
customers in his adjacent living quarters. He was commissioned as a Kentucky Colonel in 1935 by Kentucky governor Ruby Laffoon.
In July 1939 Sanders acquired a motel in Asheville,
North Carolina. His Corbin restaurant and motel was destroyed in a fire
in November 1939, and Sanders had it rebuilt as a motel with a 142 seat
restaurant.
During
his search to make the perfect chicken, he was approached by a pressure
cooker salesman who convinced Sanders to invest in this product to
quicken his cooking process. He ended up investing in 12 pressure
cookers. Somewhere around this time, Sanders also ended up reaching his
trademark 11 herbs and spices. By July 1940, Sanders had finalized his
“Secret Recipe” for frying chicken in a pressure fryer that cooked the
chicken faster than pan frying.
As World War II broke out, gas was rationed, and as
the tourists dried up, Sanders was forced to close his Asheville motel.
He went to work as a restaurant supervisor in Seattle until the latter
part of 1942. He later ran cafeterias for the government at an Ordinance
Works in Tennessee, followed by a job as an assistant manager at a
cafeteria in Oak Ridge, Tennessee.
During 1950, Sanders had to shut down his restaurant
business because a new highway was being built where his restaurant was
located. Colonel Sanders decided
to retire and lived off of $105 in the form of social security checks.
Not wanting to accept this as his fate, he decided to franchise his
chicken at the age of 65.
At an age
when he should have been enjoying the relaxed life style of a retired
person, he could not live his life without a goal. He was neither a
Harvard graduate nor came from a very rich family.He knew how to fry
chicken that was juicy inside and crisp outside. He took the recipe and
approached many restaurants. Several hoteliers turned him away, without
even reading his recipe! But he did not lose heart. He did not
give up his efforts. He went to many cities and gave his recipe to other
hoteliers. Aged he was, he climbed the steps of many restaurants. Total
number of restaurants he approached was 1,006! He was the
personification of perseverance.
For two long
years, he continued his relentless efforts and finally one hotelier
evinced some interest in his recipe. The rest is history.
In 1952, Harland had a chance meeting with a Peter
Harman, who owned Harman’s Cafe in Salt Lake City, Utah, another
popular, and famous eating place. And Peter was a skilled business man.
As a result of this meeting, a business relationship was established,
and Peter convinced Harland to
cash in his social security cheques to start a franchise for chickens
coated in Harland’s recipe. In the first year of selling the product,
restaurant sales more than tripled, with 75% of the increase coming from
sales of fried chicken.
By 1964, Colonel Sanders had more than 600 franchised
outlets for his chicken in the United States and Canada. That year, he
sold his interest in the U.S. company for $2 million to a group of
investors.
Now, the Kentucky Fried Chicken business he started
has grown to be one of the largest retail food service systems in the
world. Colonel Sanders, a quick service restaurant pioneer, has become a
symbol of entrepreneurial spirit.
It’s amazing
how the man started at the age of 65, when most retire, and built a
global empire out of fried chicken. Age is no barrier to success, and so
is capital. What is needed is an idea put into action, followed with
proper planning and persistency.
The story of
Colonel Harland Sanders is inspirational because it’s an example of how
perseverance, dedication, and ambition along with hard work can create
success regardless of age.
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